Digital marketing is a form of advertising that utilizes online platforms and technologies to promote products or services.

SEO optimization, short for Search Engine Optimization, involves strategies to enhance a website's visibility on search engine results pages thereby increasing organic traffic.

Social media marketing utilizes platforms like Facebook, Instagram, and Twitter to promote products or services and engage with target audiences.

Branding is the process of creating a unique identity and image for a product, service, or company to differentiate it from competitors.

Influencer marketing involves leveraging individuals with significant online followings to promote products or services, aiming to tap into their audience's trust.

Content creation involves the generation of multimedia material, such as articles, tailored to engage and entertainment or educational purposes.

Marketing analytics involves the use of data analysis tools and techniques to measure, manage, and analyze marketing performance and optimize strategies.

Business analytics involves the use of statistical methods and technologies to analyze past business performance and predict future trends.

Web and app development involve creating websites and applications respectively, utilizing programming languages to deliver functional & digital experiences.